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StepTate: A game development management solution

Posted on August 10, 2016 by Mustang601

StepTate is a project management solution aimed at game developers, but with the flexibility to streamline any project. StepTate exists mainly as a build submission tool – to help keep track of where projects are in the pipeline and make sure everyone involved is in the know.

Below is a brief look into our marketing plan & branding for this product.

Steptate logo.png

Identity

We had to create the product a unique identity such as a logo, website, UI design and advertisement video. We created a solid identity with consistent fonts, colours and styles across all marketing materials, including custom business cards, letterheads, envelopes and even mobile app logos and loading screens.

We chose the name “StepTate”, as it is a play of words “Spectate” and “Step”, directly reflecting the product’s aims. The logo is a simple & clean mix of steps and sliding progress bars.

Our chosen font gives a friendly yet professional look, and the colour scheme of fresh greens and yellows signifies growth, clarity, and optimism.

steptate app

Uses of the Steptate logo, including on mobile app icons, letterheads, business cards, and envelopes.

steptate app 2.png

Concepts for mobile app loading screens, featuring the Steptate Logo and design themes.

Steptate web.png

Website design for the Steptate platform.

StepTateUI

UI Design for the Project Manager

Business Model & Marketing Plan

We created a Business model for the product, focusing on key points such as: Key Activities, Value Propositions, Revenue Streams and Cost Structure. We conducted a lot of market research to make sure there was a market for the product, and looked at how to most effectively get the product to it’s target audience. We identified our product’s Strengths, Weaknesses, Opportunities & Threats (SWOT) and used this to build a more robust and tailored marketing plan.

We also took into consideration SMART goals – we broke down exactly what we wanted to achieve and planned out how exactly to make each step.

We made plans as to what to do in the event of both a successful and unsuccessful product launch.

businessmodel

Our Business Model Breakdown

Advertising

We looked at where advertising would be most effective for this type of product, and where funds should be split up and allocated across platforms to maximise the outcome of our advertising campaigns and gain the most reach to our target audience.

youtube_ad_mockup

Mock-up of our Video Advertisement on YouTube.

Steptate Facebook Ad.png

Mock-up Advertisements

Pricing
We created a selection of pricing model options based on research into similar systems. We priced the product accordingly, (taking into account gross profit margins & advertising costs) as to be able to support the system and allow further growth, without overpricing the system and putting off potential customers.

takeastep

Steptate web.png

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