StepTate is a project management solution aimed at game developers, but with the flexibility to streamline any project. StepTate exists mainly as a build submission tool – to help keep track of where projects are in the pipeline and make sure everyone involved is in the know.

Below is a brief look into our marketing plan & branding for this product.

Identity

We had to create the product a unique identity such as a logo, website, UI design and advertisement video. We created a solid identity with consistent fonts, colours and styles across all marketing materials, including custom business cards, letterheads, envelopes and even mobile app logos and loading screens.

We chose the name “StepTate”, as it is a play of words “Spectate” and “Step”, directly reflecting the product’s aims. The logo is a simple & clean mix of steps and sliding progress bars.

Our chosen font gives a friendly yet professional look, and the colour scheme of fresh greens and yellows signifies growth, clarity, and optimism.

Business Model & Marketing Plan

We created a Business model for the product, focusing on key points such as: Key Activities, Value Propositions, Revenue Streams and Cost Structure. We conducted a lot of market research to make sure there was a market for the product, and looked at how to most effectively get the product to it’s target audience. We identified our product’s Strengths, Weaknesses, Opportunities & Threats (SWOT) and used this to build a more robust and tailored marketing plan.

We also took into consideration SMART goals – we broke down exactly what we wanted to achieve and planned out how exactly to make each step.

We made plans as to what to do in the event of both a successful and unsuccessful product launch.

Advertising

We looked at where advertising would be most effective for this type of product, and where funds should be split up and allocated across platforms to maximise the outcome of our advertising campaigns and gain the most reach to our target audience.

Pricing
We created a selection of pricing model options based on research into similar systems. We priced the product accordingly, (taking into account gross profit margins & advertising costs) as to be able to support the system and allow further growth, without overpricing the system and putting off potential customers.